MSV Master Plan

The Museum of the Shenandoah Valley has unveiled an ambitious Master Plan to guide our development over the next ten years. The plan shapes the MSV into a cultural park for the City of Winchester and the greater Shenandoah Valley community.

This Master Plan is the result of a two-year process evolving from the creation of a Strategic Plan. The Master Plan will be implemented in eight phases as follows:

  • Phase 1 (COMPLETED): Stewardship, repair, and reinterpretation the Glen Burnie House and Gardens, installation of a new Spring Garden, and repurposement of existing spaces for maximum use.  The Glen Burnie House reopened in June 2014, Kathie's Spring Garden, a garden classroom, a restored Greenhouse, a research library, and a reconfigured Rose Garden, Museum Lobby, and Museum Store opened in 2015. Installation of new accessible garden paths and a new creative learning studio in 2016 will complete this phase. 
  • Phase 2 (FUNDRAISING NOW!): Increase capacity to serve the greater Valley community by transforming the 214-acre MSV campus into Virginia's largest—and the Valley's only—art park, while maintaining the last working farm in Winchester City limits. Construct a new entrance and trailhead that connects to the City's Green Circle Walking Trail; install three miles of hiking, walking, running, and biking trails; open four pedestrian entrances connecting the MSV to surrounding neighborhoods and downtown; create garden structures ("follies") and contemporary art installations along the trail system; construct an environmentally innovative Parking Garden; create and install an event lawn which will serve as both a garden and space to host MSV programs; and construct a barn-like horticultural facility to provide support services for the landscape. Projected cost: approximately $7 million. 
  • Phase 3: Construct a new site Orientation Center, install an ornamental Crab Apple Orchard on the south lawn, create new entrances into the formal gardens, renovate the Water Garden, and install restrooms at the Hands-on Barn.
  • Phase 4: Build an Arts and Education Center with adjacent courtyard and covered walkway connecting the Orientation Center and Barn.
  • Phase 5: Construct an Amphitheater with terraced gardens and surrounding Art(i)fact wall to host musical events and performing arts, install a Weir Garden for site-wide water management, expand the Wetlands to enhance the formal gardens and connect to the existing trail network.
  • Phases 6, 7 and 8: Add a vast network of secondary trails to fully open the park, expand exhibition and service spaces in the Museum Galleries, and reconfigure the Museum Store and existing MSV Reception Hall. 

Along with guiding the development of the Winchester campus, the MSV plan also addresses the future of the Museum’s nearby Rose Hill Farm in Frederick County. Rose Hill Park, a new community park opened on August 18, thanks to a partnership between the Frederick County Parks and Recreation Department (FCPRD) and the Museum of the Shenandoah Valley (MSV). Developed on the MSV’s Rose Hill Farm property, the park includes a 1.25-mile walking trail, interpretive signage, a parking lot, and restrooms, all new. A 60-person picnic shelter opened at Rose Hill in the fall of 2016. (See the Press Release.)

Led by MSV Executive Director Dana Hand Evans, Master Plan team members include Dr. Brent Glass, Director Emeritus, Smithsonian Museum of American History; Reader & Swartz Architects; Siteworks (landscape architects); Arentz Landscape Architects (landscape architects – Glen Burnie Gardens); The Design Minds, Inc. (visitor experience); Painter and Lewis, PLC (engineering); Jaffe Holden (acoustics, audio, video, amphitheater, IT infrastructure); Maral Kalbian (historic preservation consulting); Dennis Pogue, PhD (historic preservation consulting); Richard Lew (artist); Main Street Architects (Rose Hill Project), and Howard Shockey & Sons (preconstruction services).